बालिका को बचाने और पढ़ाने के लिए एक राष्ट्रीय अभियान शुरू करना — बेटी बचाओ, बेटी पढ़ाओ। बालिका समृद्धि, लाड़ली लक्ष्मी और चिरंजीवी योजना जैसी पिछली सफलताओं की श्रेष्ठ पद्धतियों को शामिल करते हुए एक व्यापक योजना बनाना, ताकि परिवारों में बालिका के प्रति सकारात्मक दृष्टिकोण को प्रोत्साहन मिले।

The 2014 manifesto promises a named campaign: "Launch a national campaign for saving the girl child and educating her - Beti Bachao - Beti Padhao", plus "a comprehensive scheme, incorporating best practices from past successes like Balika Samruddhi, Ladli Laxmi and Chiranjeevi Yojana."

The campaign was launched on 22 January 2015, nine months after the manifesto, under exactly that name and run jointly by the ministries of Women and Child Development, Education and Health. On the promise as written, that is delivery.

The harder question is whether it did what it was for, and the ministry's own answer of 31 July 2026 is unusually careful about not overclaiming. On the headline indicator: "the Sex Ratio at Birth (SRB) is showing improving trends and has increased from 918 to 929 at national level during 2014-15 to 2025-26 (provisional)." On education: "Gross enrolment ratio of girls in the schools at secondary level has increased from 75.51% in 2014-15 to 83.4% in 2025-26."

Both are real improvements. But the next sentence in the same answer says who else did it: "The interventions of M/o Health and Family Welfare (PCPNDT Act) and Department of School Education and Literacy (Samagra Shiksha Abhiyan) also helps in the overall improvement in the SRB and GER data respectively." Sex selection is deterred by enforcement of the pre-conception and pre-natal diagnostic techniques law; girls stay in school because schools, toilets, bicycles and scholarships exist. BBBP's contribution is not isolated in any published evaluation, and the ministry does not claim it is.

The money tells the same story. "A total expenditure of ₹1075.37 crore has been incurred under the scheme since inception upto June, 2026" — roughly ₹98 crore a year across the whole country, spent largely on "78,305 activities" reaching "more than 3.37 crore participants". States may use part of the allocation for "advertisements and media advocacy". This is a behaviour-change campaign, and it is resourced as one; it does not build clinics, pay stipends or prosecute anybody.

Two measurement cautions. The sex ratio figure comes from the Health Management Information System, which counts births reported by health facilities rather than surveying the population — the National Family Health Survey and the Sample Registration System use different methods and give somewhat different numbers. And the 2025-26 value is provisional.

The two evaluations the ministry cites, in 2020 and 2025 through NITI Aayog, found the scheme's "relevance, effectiveness and sustainability… satisfactory" — a summary judgment without published figures attached in this answer. No CAG audit of the scheme is in our corpus.

A campaign promised by name and delivered by name, on indicators that improved for reasons the government itself spreads across three programmes. Our verdict is lacks context.